This Founder Didn't Just an Agency. She Solved the GTM Problem 300+ SaaS Startups Were Facing

SAN FRANCISCO - June 1, 2025 - PRLog -- When Aabha Tiwari launched Groie, it wasn't to create another marketing agency. It was to solve a problem she saw in every single early-stage SaaS founder conversation.

After hundreds of conversations with pre-seed, seed to series A Saas founders, Aabha Tiwari, founder of Groie's — saw a clear pattern.

Usually early stage Saas have great engineering and product teams, but they're completely ignoring marketing. Or, think they don't need marketing or worse, founder-led/mass emailing and paid campaign is what they should do.

This is not our laziness, but out of overwhelm, misdirection, or budget constraints.

"It wasn't just one insight," says Aabha Tiwari. "It was years of hearing the same story.

Founders would say: 'We've had two dry months. Let's add more features.'

Then burn more money hoping something sticks. That cycle doesn't work. What they needed was a GTM system and not more chaos."
Over the past two years, Aabha spoke to more than 300 SaaS founders across the US, UK, Europe, and Australia. The same pattern kept repeating: great product, sharp engineers, even funding in some cases. But no clear go-to-market system.

Startups were either "still in beta" or reacting late when revenue stalled.

"...but what they're actually missing is a GTM framework. They don't have messaging, content, outbound, or sales support that scales. It's all reaction."

Groie, a b2b SaaS marketing agency was designed to fill that gap. It's a product marketing studio built to work with early-stage SaaS teams as a plugged-in GTM partner. From defining ideal customers to building repeatable outbound systems, and GTM frameworks.

It's especially valuable for bootstrapped or seed-funded startups that can't afford expensive consultants but still need sharp messaging, working content, and strategic support.

Groie currently works with startups through two core programs:

• Launch Sprint: a fast, focused GTM reset
• Groie Core: monthly embedded product marketing execution

Startups working with Groie have described it as "a GTM engine they didn't know they needed until it was too late."

Groie is now taking on a limited number of new clients for its next sprint cycle.

To learn more, visit: www.groie.com
Or email: hello@groie.com